Following are the things that every social media analytics report need to have:
When it comes to social websites tracking, there's no such thing as the perfect metric. That being mentioned, clicks are an excellent metric for gaining a fast understanding of the big picture of how your energy are paying off. There are several reasons why clicks are such an important metric with regards to social media measurement. First, they assist you to see how engaged followers are using the messages you're sending out. An account with tons involving followers but very few clicks generally is a red flag.
While social media is a very important marketing channel, it's generally better to drive traffic from it back to your own website. That's why the top type of management dashboard is the one which integrates directly with Google Analytics. You can Start your free trial now and learn in detail about social media analytics.
Because sharing signifies that other users are very engaged using what you're doing, it's important to possess this social media measurement available. Being able to easily review this data will also be very helpful for tasks like formulating a future content strategy.
Last but definitely not least, the custom social media reporting you ultimately choose should include information about the comments you obtain. As with shares, the value in being able to see this data comes from the point that it will give you lots of insight into what sort of content gets people to take additional time out of their day to interact with you.